ROCAWEAR has been running a campaign entitled THAT’S ROCAWEAR over the past few months, which acknowledges the evolution of hip-hop culture through various artists and groups. I thought this was dope, so I figured I’d direct you all to the site where videos featuring acts like KARMIN, KENDRICK LAMAR, JASMINE SOLANO, L.A., and more.

You can also check out their YOUTUBE page directly to check out what this campaign represents. Very cool concept, I definitely dig it.

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