Tag Archives: itsthecool

COMMENTARY: EVERYONE CAN’T RIDE THE HOV LANE – A NEW ARTIST’S STRUGGLE FOR SENSE OF SELF


I have a co-worker that is a true hip hop head and is strongly against anything WIZ KHALIFA, BIG SEAN, KID CUDI, and pretty much anyone signed to G.O.O.D. Music with the exception of MOS DEF and PUSHA T (COMMON was just signed to Warner Bros. Records); he’s into deep rap and listens to a lot of underground stuff, which is cool. I’m all for that because I like to hear something different more often than not.

I ask him what he has against the artists I listed off above and he says they have no lyrical skill or content whatsoever. He has a right to his opinion, so I respect it. I strongly disagree with it and we debate every day but I respect his opinion. Yesterday, we were getting ready to leave work when the intro to JAY-Z’s Blueprint 3 album began to play from our iPod dock. He says:

So you mean to tell me that all these new cats are messin’ with this guy right here?

I immediately yelled out NO! “When did I ever say that they were better than Jay-Z?” I asked him and he couldn’t give me an answer. I continued to say, “Nobody will ever be able to touch Jay-Z’s legacy because it’s his. If there were a bunch of Jay-Zs running around the industry, shit would be lackluster as shit.” People think that every rapper needs to be Jay-Z: have punchlines for days, good content, stellar beats, etc.,etc. That’s not the case.

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EVENTS: BIG SEAN AND FRIENDS PERFORM AT IRVING PLAZA IN CELEBRATION OF “FINALLY FAMOUS”

IRVING PLAZA – BIG SEAN ALBUM RELEASE PARTY

So, in the tradition of my “exciting” life in the NYC area I attended the Big Sean album release party/concert which was presented by Adidas and HOT 97. I actually won tickets after entering to win online; I never normally win these things, so imagine my surprise when they called me and said I had FOUR passes for the show. I was geeked.

Then came Tuesday.

I got a late start and ended up arriving at the venue at 7:!5ish. Of course it was wrapped around the building but that kind of thing doesn’t deter me. I won the tickets, I paid money for the train, so I was determined to see a show! Time passed and eventually my guests joined me in line and it got closer to the 9PM start time with us hardly moving forward. Once it was past 9, I started to worry that there was a slight chance that I may not get in due to fire code regulations.

I literally had not set foot inside the venue until 10:13PM after all that waiting. Did I mention that I’d just gotten off from work after being awake at 4:40AM and working until 3:00PM? Yes, I was about that life Tuesday. Apparently, I missed a couple of songs but I wasn’t trippin’ because I didn’t pay for the tickets, so I wasn’t going to complain. Yes, I had work the next morning but this is what a fan does:

They stand there and endure strenuous conditions all in the name of their love for the artist.

I got in and of course every other attendee stood at a healthy 5’11” or better, making it hard for my 5’2” self to see anything. Case in point, I caught a glimpse of Big Sean’s orange jacket and swore he was wearing a varsity jacket. I saw pictures later on…it was a blazer.

…Yep.

Anyway, I got to hear him thank the audience profusely for their support and love over the years of his come-up in between songs like “Gang Bang” sans Wiz, “Too Fake” (which welcomed an appearance by rapper/producer duo Chiddy Bang), “Supa Dupa Lemonade” (my all-time favorite song to jam to live; I turn into an MC every time the beat drops), and other mixtape gems as well as tracks featured on his upcoming album: fans sang along to songs like the unofficial strip club clip of the summer, “Ass”, “High” – the Wiz Khalifa assisted track, and of course “Marvin Gaye and Chardonnay” featuring his boss Kanye West.

As soon as “Let’s Get It On” began to play, I told my friend Tiff “‘Ye’s about to come out.” Mr. West has been hitting the NYC media circuits with Sean as he promotes his album and has had kind words for an artist that many felt in the beginning he’d put off unjustly. I see it as Kanye was showing this young man how the business truly works and that you have to keep the spot you earn.

Gettin’ on is the easy part compared to staying on.

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NEWS: FASHION LINE CHAD KOOLINGTON LAUNCHES WEB SITE

Here is the new website for Atlanta-based clothing line Chad Koolington which launched this afternoon. You are now able to read up on the brand, its creator Cornell La’Flare, and of course cop yourself some KOOL ass gear!

Click here to visit their site and become part of a movement that is sure to take the world by storm, one unique individual at a time.

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VIDEO: BRANDON HINES COVERS LIL’ WAYNE’S “HOW TO LOVE”

So So Def affiliate Brandon Hines released a YouTube clip of him covering rapper Lil’ Wayne’s latest hit, “How To Love”, which has the MC stepping into the R&B side. Brandon does a beautiful job of adding that crooner tone to the lyrics and his voice just continuously knocks me out; this is definitely one of my favorites from him.

If you’d like to download the track for free, click here and continue to spread the word about this young talent.

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YOU SHOULD HEAR: “THREE O’CLOCK FLY” – JAY-JAY

St. Louis rapper Jay Jay (aka Benny The Jet) is definitely a force to be reckoned with, but if you let him tell it, he still has a long way to go. Three O’Clock Fly is a mixtape that has such a cohesive sound that it’s hard to believe that he isn’t signed to a major label or at least linked up with the industry’s hottest rappers.

It’s definitely refreshing, though.

Three O’Clock Fly is dope in that the content is realistic but his wordplay is on point. You don’t feel like you’re listening to someone who’s yet to live; you’re listening to someone whose life is about to get a lot more interesting.

Go-to tracks: “Low Key”, “Chevy Ridin”, “Tales Of A SneakerHead”, “Money Talks”, and “Love This Game”

I highly endorse Jay-Jay and encourage you all to download Three O’Clock Fly right now and check out his Twitter for daily updates on a day in the life of a hardworking young man trying to make it in this world by remaining diligent, humble, and real.

You can’t get any better than that. Jay-Jay is definitely approved by itstheCOOL.

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NEWS: BIG SEAN’S “FINALLY FAMOUS” HAS A TRACKLISTING!

We here at itstheCOOL are gearing up for June 28th when G.O.O.D. Music/Def Jam/Finally Famous artist Big Sean will drop his debut album entitled Finally Famous. His official site just unloaded the official tracklisting on us and I am amped!

Here it is for your reading pleasure:

1. Intro – produced by Kevin Randolph & KeY Wane

2. I Do It – produced by No I.D. & The Legendary Traxster

3. My Last (featuring Chris Brown) – produced by No I.D.

4. Don’t Tell Me You Love Me – produced by No I.D.

5. Wait For Me (featuring Lupe Fiasco) – produced by No I.D. & Exile

6. Marvin & Chardonnay (featuring Kanye West & Roscoe Dash) – Produced by Pop Wansel & Mike Dean

7. Dance (A$$) – produced by Da Internz

8. Get It (DT) (featuring Pharrell) – produced by The Neptunes

9. Memories (Part II) (featuring John Legend) – produced by No I.D.

10. High (featuring Wiz Khalifa & Chiddy Bang) – produced by Xaphoon Jones

11. Live This Life (featuring The-Dream) – produced by No I.D.

12. So Much More – produced by No I.D.

13. What Goes Around (Bonus Track) – produced by No I.D.

14. Celebrity (featuring Dwele) (Bonus Track) – produced by Filthy Rockwell & No I.D.

15. My House (Bonus Track) – produced by Boi-1da

16. 100 Keys (featuring Rick Ross & Pusha T) (Bonus Track) – produced by Hilton and Brian Wright [WrighTrax Productions]

I literally squealed when I saw “Memories (Part II)” on the list! I can only imagine how it’ll sound since “Memories” [off Finally Famous Vol. 3: BIG] is my favorite song off the mixtape. John Legend is my guy and I’m interested to see what No I.D. brings to the track and how it differs from KeY Wane’s original production.

The disc seems like it’s going to give us exactly what we want, so be sure to cop it when June 28th comes around!

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VIDEO (FINALLY!) “MONSTER” – KANYE WEST FEAT. RICK ROSS, JAY-Z & NICKI MINAJ

The video has finally arrived in its final cut glory for all to view. I never bothered to watch the rough cut because…it was the rough cut. I knew this was going to be different and it definitely lived up to what I was expecting. Check it out!

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VIDEO: T-PAIN & CHRIS BROWN – “BEST LOVE SONG”

T-Pain’s VEVO Channel just posted the official video for his CB-assisted stadium love anthem “Best Love Song” and it’s taking a page out of the Scott Pilgrim vs. The World cinematic book.

It’s cute; both guys have bands made up of themselves dressed ridiculously bad and they battle each other for the heart of a girl in the crowd…only to get their faces cracked in the end. Cute; check it out!

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NEWS: BIG SEAN’S “FINALLY FAMOUS” ALBUM COVER + RELEASE DATE CHANGE

Take a look at Big Sean’s cover for his debut studio release, Finally Famous, which is now set to drop June 28th due to sample clearances and all that good stuff. We all know Sean is famous for pushing his mixtapes back and this has proven true with his first album, but no shade shall be thrown from here because I believe in this project.

It’ll be well worth the wait so when you see this blazin’ red cover in stores everywhere next month, cop that shit!

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QUiRK TUNES: “PUT YOUR HANDS IN THE AIR” – CHRIS BROWN

The weekend’s here and this is the perfect song to kick off any festive plans you may have or maybe it’ll make you wanna get up, get out, and do somethin’!

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